Copywriter/Editor/
Content Specialist
Sara Berg
Writing Samples
Press Releases are utilized to help boost your web presence. Want to spread the word about your practice now offering Dental Sleep Medicine and TMD? Press Releases are utilized to boost Search Rankings and improve Web Presence.
Press Releases
As Google continues to change their algorithm, it is our job to improve content to match those changes. I worked with my team of writers to create custom blog posts for each client within the medical field, specifically dental, dental sleep medicine and TMD areas. Clients also included podiatrists, dermatologists, otolaryngologists, gynecologists, etc.
Custom Blog Posts
Within a company or practice, it is important to maintain open lines of communication between departments, as well as with our clients. To help clients better understand the services they receive, as well as helping patients understand services, I helped to create and implement various educational materials. From newsletters to brochures and pamphlets, education is important across all areas.
For every website to thrive and reach their intended audience, custom content is key. To improve client awareness and outreach to patients, I worked with them to create custom content for their website. This content included homepages, educational materials, biographies, etc.
Web Content
Educational Documents
Launch Kits & Landing Pages
E-Blasts
When a new medical field is introduced to Officite, we go through a unique process of creating launch kits and landing pages. To create launch kits, I researched each medical field and provided appropriate information to make the launch of their website easier.
How do you reach a client? Through E-Blasts. As needed, I worked with our Marketing Team and President to create headlines, subheadlines and content within the email. In addition to E-Blasts, this form of marketing is also available for postcards.